Who We Are
Matt and Russ are lifelong friends who first connected over their shared love of music, movies, and physical media. What started as a creative spark 25 years ago has grown into a full-blown collaboration rooted in passion and nostalgia. In 2021, they launched 4K Kings—a YouTube channel focused on the art of physical media and a celebration of cinema in all its forms. Now in 2025, 4K Kings had expanded into a clothing brand inspired by the joy of collecting and the thrill of rediscovery. More than just merch, 4K Kings is a space where film lovers of all kinds can connect, express themselves, and geek out. It’s a brand built by collectors, for collectors.
